Create Sustainable Prosperity And Growth Using Video

At 262 Creative, we believe video production should be like running a marathon. And no, we don’t mean excruciating and fraught with regret- we like running.

Marathon training demands thoughtful preparation and long term thinking to cross the finish line, sans injury. That’s why we take time on the front-end to understand your organization, goals, and audience thoroughly. By cultivating a relationship first, we can make sure your message resonates with the people you want to serve for the long-haul.

Pacing is what sustainability is all about. The definition of the word “sustain” is to be able to do something without loss of effort. As a society, we don’t need to wonder, “Can we do this?” With enough time, technology, and creativity, we can do pretty much anything!

Instead, we need to ask, “Can we keep doing this?” To think about sustainability (or to pace yourself for a marathon) is to think about the long game, not just the mile that’s in front of you.

That’s how we think about our production services. Our goal is to create videos that deliver immediate impact while also staying effective and relevant over time. We’re not interested in sprinting to the finish of a project. We’re here to support you for the marathon of your business, one video at a time.

One of the big issues we’re seeing in the modern world is that film and video have unintended consequences in a lot of different areas of our life. And while I’m talking about the planet, it’s not just about that.

Environmental Health

According to Ad Net Zero, the estimated carbon emissions for:

• A single digital ad agency = 84,000 metric tons per year
• The entire industry = 1,000,000 metric tons per year (in the UK alone)

When you zero in on videos and film specifically:

• 1 day of film shooting = 33 metric tons
• 1 digital campaign for a single brand = 100 metric tons
• An entire film production = 3,370 metric tons 

Mental Health

Social media is a powerful tool in the world of video production and marketing, but it might also be negatively affecting our mental health. Even though 72% of Americans use at least one social media platform, 83% of American adults believe that social media use can have negative consequences. Researchers have found connections between social media use and:

• Poor sleep
• Online harassment
• Poor body image
• Low self-esteem
• Decreased life satisfaction
• Higher levels of depression and anxiety

Creative Job Satisfaction

Creative workers are satisfied with their jobs when they have the freedom for self-expression and the ability to impact other people emotionally. But the explosion of digital media and the constant need for new content can make it challenging to create pieces with quality, intentionality, and creativity.

The Future of Creative Work, a global study released by TBWA worldwide, found that creative professionals are less likely to be satisfied with their work life balance and more likely to feel burnt out or discouraged. In May 2023, the Writers Guild of America went on strike, closely followed by the Screen Actors Guild of America in July. With the rise of streaming platforms, writers and actors are trying to fill increasing demands for new content with lower pay, less support, and shorter timelines.

Because digital media and marketing go hand in hand, the ever-increasing demand for content effects marketers too. Social media is a valuable tool for brands and organizations to get exposure, but the advent of short-form video means more work and more content production to stay relevant.

According to Forbes.com, marketers are trying to generate greater levels of leads with less budget, resources, and manpower, which is why 83.3% of marketing and communication professionals report feeling burnt out.

We’ve designed our business model to (start to) address many of these issues through the way that we create and distribute our videos.