msp lead generation system
get more leads & book more meetings with qualified decision-makers
Have more satisfying conversations with qualified prospects through an exclusive video and film marketing system designed for MSPs by a video producer with half a decade of industry experience.
what’s possible for your msp
Go from relying on referrals to having satisfying conversations with qualified decision-makers interested in your services.
Are you an established MSP looking to scale your revenue?
Nice to meet you! My name is Will, and I’ve been in the world of MSP marketing for the last five years. From that experience, I created a proprietary system to help MSPs have more qualified conversations through cutting-edge, high-quality video and film.
Designed specifically for MSPs generating over $300,000 annually, my approach leverages the power of video and film to catch attention, build trust, and start conversations with high-value decision-makers in industries you’re excelling in.
What’s possible through my system? Imagine your team going from floundering in marketing to being solely focused on selling to qualified leads who are already warm to what you do. No more wasting time on massive lists of emails, posting uselessly to social media, and culling thousands of cold, suspicious leads.
Instead, have quality conversations with decision-makers in your specific industry who have already expressed interest in your services. Plus, you can scale it at the touch of a button without scaling your costs!
I’m looking to work with three to four MSPs in the first half of 2025. I’d love for your business to be one of the few I help with this proven system, so click below to book your video strategy session!
what’s possible with my system?
More Leads + More Conversations = More Revenue For Your MSP
See what kind of ROI is possible during a free strategy session.
You’re struggling to get good leads, or any leads at all.
Does your sales team spend hours chasing cold leads that never convert?
Are your marketing efforts producing plenty of bills and invoices but exactly zero meetings with qualified customers?
Let me guess: you’re sending thousands, tens of thousands, of emails and getting only one response: “Take me off your list.”
You’re not the only one. Many small to mid-sized MSPs and IT consultants post-COVID are in the same boat: relying on referrals to scrape by while they figure out this whole “digital” marketing and sales thing.
Trouble is, it’s not working. For most everyone in the industry, it’s a process of years to figure it out, not just weeks or months.
Plus, there’s a dime a dozen MSP marketing professionals peddling the same services (email, cold calling, social, yadda yadda) you’re seeing other MSPs try and still failing to drive any meaningful conversations or new recurring revenue.
Let me ask you: How many years of opportunity cost do you want to waste trying them for yourself?
Get a steady stream of qualified, warm leads that gets better every month.
Imagine a steady, scalable stream of high-quality leads in your target industries popping up on your phone and booking calls onto your calendar.
These aren’t any old IT directors and managers who have endless problems and no authority or cash to hire you to fix them. Instead, imagine having meaningful conversations with real decision-makers who have already opted in and shown they’re interested in your services.
Then want to scale it when it works? Imagine at the click of a button doubling, tripling, or even 10xing the conversations that you have and only paying the cost of extra ads.
It’s not too good to be true, and I’m not just selling snake oil I’ll dump out the back of my wagon when I’ve got too much stock to sell. I personally use and optimize the same brand film funnel style for myself to start conversations with CEOs just like you.
system
My Lead Generation System
I provide a done-for-you system that I built based on my own video marketing funnel to solve real-life problems many MSPs face. My system comprises four key elements:
Video Ads
Sift through good and bad prospects at the start with tailored video ads designed to make the right people click and the wrong people scroll along.
Brand Films
Capture the imagination and respect of your ideal customers through a brand film. Position your MSP as the authoritative solution for IT services in the industry you specialize in.
Client Case Studies
Back up your claims and prove your ability to execute with real-world video case studies and success stories from your best customers.
The 262 Creative CRM
Book sales calls, communicate with, and nurture your high-quality leads with my proprietary CRM. Work less, sell more, and keep track of information about your prospects as they move through your sales cycle.
my process
Five Steps To Qualified Leads for Your MSP
learn
I dive into you, your business, and your ideal customers. I also help you define a high-revenue industry niche and a proven system that will pique their curiosity and get them to opt in to your marketing materials and discover what you do.
gather
I drive forward the process of gathering the video and case study media that we need. Don’t worry about having to do it all yourself—I’ll walk you through every step of producing your content and working with your clients to get the best possible outcomes.
produce
I travel on location or work remotely to produce your ads, films, case studies, etc., to make you stand out in your industry and set you apart from the pack of MSPs. I also set up your Facebook Ads Manager & CRM instance to capture the leads we get for you and then train you so you’re not floundering around in yet another confusing SaaS app.
launch
With the click of a button, I launch your Facebook ads and funnel and then monitor it for you so you can keep doing the work you want to do.
optimize
I don’t just hand you the funnel and say, “Sionara!” I actively work with you month to month to optimize your ads and get you better and better quality leads based on the conversations you’re already having.
get Qualified Leads
Attract decision-makers open to investing in your MSP’s services.
work less, sell more
You’re a business owner, not a digital marketer. Spend your time selling or managing your business instead of muddling through digital marketing to get more leads.
Grow your business
Get more managed services work by having conversations with C-Suite pros at companies you want to work with.
experiment less
Reduce wasted time and opportunity cost through hyper-targeted video marketing that gets results in months, not years.
save time
With over five years in the MSP marketing world, I know what works, what kind of works, what works but will take you years to build, and what can fast-track you to meaningful conversations with the right people. I’ll bring that knowledge to the table.
stand out to prospects
Establish your MSP as a trusted industry leader with professional-grade videos and films.
book a call
One small step toward a constant stream of satisfying sales conversations.
Your MSP is a superhero for your clients in IT. You’re already providing fantastic services, and the only thing standing in the way of doing it for more people is having more conversations with those who need you most.
Don’t post pointlessly to your social media page or buy cold email lists and then spend decades culling through them. Instead, let me help you build a funnel that makes you stand out from the pack and attracts the people you want to work with—those who are already interested in your services.
Grow your MSP. Do more of the work you’re passionate about. Automate more of the tasks you want to automate. Spend more time with your family. Lead and sell your business while I take care of providing leads for you.
Here’s the thing, though. I’m only looking for three to four MSPs to partner with in the first half of 2025. If you’re resonating with this page, I’d love for you to be one of the businesses I help to scale. Click the button below and let’s sync up to see if my system can help your MSP.
sustainability
Sustainable Video Production: Good for Your Brand, Better for the Planet
We use production processes that are conscious of people, local cultures and communities, and the planet. How does this benefit your video project? Sustainable production can also mean better campaign results, a longer lifespan for your videos, a better ROI, and a more relaxed production… not to mention better sleep from a clearer conscience*.
*This statement has not been evaluated by the FDA. 🙂
All of our sustainability initiatives at 262 Creative result in the same thing for you: An intentional and effective video production process that results in a delightful product and helps you hit your business and sustainability goals.
F.A.Q.s
What is the 262 Creative MSP Video Lead Generation System?
My system is a done-for-you video and film marketing system designed to help established MSPs scale their businesses by attracting qualified leads and growing their revenue.
Why is this service only for established MSPs?
I’ve tailored this specific service for MSPs who are generating $300,000+ annually. Most smaller MSPs don’t have the infrastructure of engineers and systems to accommodate the kind of scale needed to get value out of the system. Instead of investing in marketing systems, they should focus on doing darn good work and getting lots of referrals until they can handle the extra load.
Do I need to be on camera?
Yes, this is possible. If you have an email list or a set of leads that you want to try creating a lookalike list from, this is possible. However, this is something I would only want to try when we have gotten your funnel up and working through my proven method. Once we get a proven funnel working for you, we can experiment with optimizing it in different capacities. Until then, we’ll focus on the system in the way I know works.
Are the ads primarily video? How long should the videos be?
Yes, my ad solution is 100% video-based. I use a proven system for making ads that help connect you with the people you’re trying to reach on social media. Generally, I aim for my ads to be around one minute long to balance attention retention and messaging.
What if clients are too busy to provide case studies?
I get that in this industry schedules are busy and it can take time to get case studies up and running. The good news is that I’ll work with you from day one to identify your key case studies and schedule them. All they need to do is provide a 60-to-90-minute meeting with me, and I’ll take care of the rest.
Can the system be scaled, and how does ad spend affect scaling?
Yes, the system is highly scalable. Once I identify winning ads, you can increase ad spend to multiply the volume of leads without additional setup costs.
Can we start seeing results before the four-month build is complete?
Yes, I start testing ads and messaging as early as two months into the process. This allows me to refine strategies and potentially generate leads before the full funnel is live.
Q: How long does it take to see results?
The actual build of the full funnel takes about four months. In my experience, it takes one to two months to start seeing leads come in after that. However, I’m not going to wait until the full funnel is complete. I start experimenting with ads in about month two, so you may start getting leads as soon as two months in.
How do you distribute the videos?
Your public-facing video content is run as ads on Meta platforms like Facebook and Instagram. After they go through that level, they see a brand film hosted on my 262 Creative CRM. I’m considering expanding into other platforms like YouTube and X, but for now, I primarily use Meta platforms to generate traffic for the funnel.
How do you handle on-location production?
Long story short, I’m going to come hang out with you for a couple of days and film with your MSP. The reason I do this is that real-life footage of you and your team creates authenticity and connects you emotionally with your prospects in a way that other MSPs aren’t doing. Even in IT services, personality sells, and I want to make sure to capture the faces and personalities of you and the team you work with.
How do you qualify leads and ensure they match your ideal customer profile?
First of all, I work with you to identify and craft your ideal customer profile. Once we do that, I use a mix of targeting strategies on the ad platforms, tailored messaging and creative, and Facebook forms that create tension and friction to pre-qualify the leads that come through your funnel. Once we get some ads up and running, I use the response to those ads and the conversations you’re having to tailor these strategies to continue to refine your lead quality.
How does the CRM work?
My proprietary 262 Creative CRM can be used to capture, nurture, and track leads throughout the entire marketing process, from when they come in the door all the way until you sell to them. I use this to make your nurturing and warming sequences as easy and simple as possible so you have to do as little work as you can. However, you’ll still have to call them. No CRM is that advanced! 😊
Will this help build our brand’s social media following?
While the system is not designed to grow organic social media followings, it builds a list of warm leads who are genuinely interested in your services, which can be nurtured over time.