strategy
Outline your audience and goals without spending a dime.
Clarify your audience and goals and vet a potential producer without spending a dime (or any other form of practically obsolete currency).
We don’t believe in firing shots in the dark. Before production starts, we help you clearly outline your audience and video goals with a free video strategy session. We walk you through our intake form to find out exactly what kind of video you need to accomplish your goals. And as likable as we are, it gives you an opportunity to make sure we’re a good fit for your project.
project intake
Capture the full depth of your brand ideas, emotions, distinctions, & transformations.
Like every video production agency, we offer a free project intake to get to know you, what you do, and who you serve. However, we’re also genuinely interested in people and their ideas. We’re incorrigibly curious…like cats, but with less destruction.
In addition to your standard ole’ project intake, we’ll also ask if you have any books, papers, or podcasts (we’re always looking for new morning run podcasts). We’ll really learn about your industry, the problems you solve, and how you talk about them.
We only take a few clients at a time so we can invest in real partnerships like this. Your current project will match your brand identity and have more depth, and you won’t have to retrain us for any future projects.
Production
Craft video content to match the quality of your services.
This isn’t an infomercial. Well… maybe it is, but you don’t want it to look like one. You want your video to reflect the quality of your brand and make you look amazing. Your video will match your current brand image or upscale it to the image you want.
Marketing Informed – We use marketing-informed techniques to write, produce, and edit your videos to have a persuasive storyline and effective call to action. Reach your audience with a video that’s as compelling as it is beautiful.
On-Location Shooting – Capture the quality of your brand through cinematic video.
Marketing-Informed Editing Services – Get a Hollywood-grade brand image that’s tailored to your target client.
Three Stage Review Process – Never worry about getting a video you hate. Give us feedback throughout the production process through our 3 stage review process.
viewer & market research
Learn how to best reach and move your audience using video.
A video that doesn’t understand its audience is like a bad date. It’s boring and only seems to exist to talk about itself. That’s why we get to know your target audience directly through Market and Viewer Research. It’s like Facebook stalking, but with a more professional and socially acceptable name.
We learn about your audiences’ specific pains, goals, what they like to watch, and what images most appeal to them. We also research what other companies in your industry are doing so we can copy what works and skip what doesn’t. We’ll be able to communicate exactly what problem you can solve for your target client in a way that resonates with them.
This step ensures your video will only resonate with people whose well-being you can help improve, and weed out viewers you can’t serve as well.
viewer & market research
Learn how to best reach and move your audience.
A video that doesn’t understand its audience is like a bad date. It’s boring and only seems to exist to talk about itself. That’s why we get to know your target audience directly through Market and Viewer Research. It’s like Facebook stalking, but with a more professional and socially acceptable name.
We learn about your audiences’ specific pains, goals, what they like to watch, and what images most appeal to them. We also research what other companies in your industry are doing so we can copy what works and skip what doesn’t. We’ll be able to communicate exactly what problem you can solve for your target client in a way that resonates with them.
This step ensures your video will only resonate with people whose well-being you can help improve, and weed out viewers you can’t serve as well.
delivery
Stand out on every digital platform.
Why pay for an expensive video you can only use one time, in one place? After the final draft of your video has been reviewed and finalized, we’ll provide you with 12+ versions of it. You can easily and conveniently post your video to any platform, whether that’s your website, YouTube, Facebook, Instagram, Tiktok, etc., and have it look amazing on all them.
You can even use them for an A-B split test to see which versions will be most effective at helping you reach your goal.
Distribution
Make sure the right people see your videos.
Not sure what to do with your video when it’s finished? We hate seeing your video sit on a hard drive as much as you hate investing money in something you can’t use. We’ll help you determine which platform(s) to distribute your video on by learning which ones your target customer is most likely to use.
Then, we’ll upload your video onto the selected platforms for you. We put your videos right in front of your target audience and drive them directly to your high-performing funnel or landing page. We’ll also provide you with reports about your campaign progress and how you can optimize your ad spend.
Get the most out of your investment and let us deal with the annoying ad managers and campaigns.
“I have never experienced a more easeful process.”